How We Get Results

VISTA TV’s success will not be measured via traditional Nielsen TV ratings.

Based on our extensive experience in direct response advertising, we have found that successful campaigns are measured by the immediate impact and results rather than just a rating. VISTA advertisers will be encouraged to include as many calls to action, website mentions and special offers as possible within the content of their segments.

VISTA TV will also conduct an extensive online survey asking viewers to log on to vistatvdenver.com and answer a few questions. By doing so, each visitor will automatically be registered to win a weekly gift certificate from one of our advertisers. This survey will validate viewership and allow us to collect demographic information as well as retail habits that will be shared with our advertising partners.