Our Unique TV Model

VISTA TV: Network Concept

In entertaining short video episodes, VISTA shows you the newest and most exclusive destinations in food, nightlife, art, shopping, fashion, wellness, weekend escapes and family living. Our very own expert hosts take you behind the scenes for first look access to Denver’s cutting edge lifestyle and the people who define it.
Each week VISTA will release new segments in one or more categories of our channel. VISTA’s program blocks feature the latest restaurants, bars, clubs, shops, spas, arts, and cultural venues to keep you up-to-date in Denver.

All programs will be produced in-house by our professional editorial production teams dedicated to keeping you up-to-date on the latest Denver has to offer and the people that make it happen.

Launch:

• Vista TV will premiere its first life+style advertising block in early 2009 on Saturdays and Sundays from 9am-Noon.
• VISTA TV will continue to air its life+style advertising blocks every Saturday & Sunday thereafter
• VISTA TV will make future schedule additions based on advertiser and viewer feedback, including through online viewer polls which will ask “when do you want to see more VISTA TV?”

Our Model:

VISTA TV will launch on Comcast Cable via a leased access channel. All in all VISTA TV will be available in over 761,000 Colorado cable households.

The leased access approach allows VISTA to keep costs low for its advertisers while building out the network and the brand to Denver metro viewers one block at a time. The leased access content that airs around VISTA TV programming blocks helps maintain the overall costs of running a channel. VISTA TV plans to build out its block in order to have a weekly presence.